AsiaReach Events (ARE) was formed in 1997 when the group was approached by Tourism Malaysia and the Kuala Lumpur Tourist Association to organise a 'Florathon' for the Malaysian Flora Festival. This was followed by Florathon '98 and Florathon '99.

In 1999, ARE organised a regular series of 'who's who' celebrity dinners for 'The Gourmet Club', a then regular feature story in Vision KL designed to promote fine dining in Kuala Lumpur. This led directly to the establishment of the 'The Kuala Lumpur Gourmet Festival', which later evolved into the 'Malaysia International Gourmet Festival', winner of the prestigious PATA Gold Award for Marketing in 2007. Other notable events include 'Epicure Malaysia', a comprehensive lifestyle and food fair; and fashion and fine-dining extravaganza 'Style Rocks!'

Malaysia International Gastronomy Festival (MIGF)
The Malaysia International Gastronomy Festival (MIGF) is a firmly established, internationally recognised event that confirms Malaysia's status as the top Gastronomic nation in the region. Officially endorsed as one of Tourism Malaysia's 50 key events in its annual calendar, MIGF is under the global spotlight, proudly catapulting food tourism in Malaysia to a whole new level.

Taste MIGF
Launched in 2012, Taste MIGF is a hugely successful concept giving the general public the opportunity to sample the taste of premium dining from the country’s best restaurants, all in one venue. It is held over two full days in a specially created ‘Theatre of Cuisines’ where in a festive atmosphere, guests can exchange ‘Gastro Dollars’ for tasting portions from the MIGF restaurants.

Epicure Malaysia
Epicure Malaysia is a celebration of the finer things in life. Since 2008, the event has grown to become Malaysia's leading premium lifestyle fair.

Style Rocks!
Jointly presented by MIGF and the Melium Group, Style Rocks! is an annual event celebrating the bond that exists between fine food and high fashion. With Style Rocks!, Kuala Lumpur joins other great cities - London, New York, Paris, Tokyo - famed for their fine dining and fashion.